As new consumer behaviors evolve, CPG manufacturers have to reimagine new product marketing strategies.
There's no question that the COVID-19 pandemic has forever changed consumer demand habits and shopping behavior, transforming growth levers in response. Whether you are a startup CPG launching a new product, or an established brand reimagining your product innovation portfolio, the "new normal" requires new digital marketing and media
CPGs that accommodate these changing behaviors quickly develop an unfair advantage over their competitors.
Everything has changed.
In only a few weeks, the pandemic accelerated shopping behavior forward a few years. It didn't stop there. Consumer media consumption habits and brand trust factors changed forever as well.
Just as the COVID-19 pandemic accelerated technologies such as Zoom, so did it accelerate omni-channel shopping behavior. Consumers increased brand switching as well, while competition from CPG Startups and Private-Label Brands grew. Retailers rightfully have pressured CPG manufacturers to adapt to this new hybrid reality requiring marketing to shift to both Ecommerce as well as Brick & Mortar points of sale.
Budgets are limited, so how can manufacturers adapt their go-to-market strategies to this new shopper?
Through smart, targeted and growth-oriented digital marketing and media strategies.
Unlike other agencies, we take the time to understand the growth dynamics of your business -- the real dynamics from driving market penetration to increasing average basket ring. We work with you to adjust the specific growth levers within your category, identifying how trends are created and how to affect them. We then craft a marketing strategy that works for your goals and provide you with the digital marketing & media expertise you need to execute.
Let's discover how we can work together.
Schedule a commitment-free discovery meeting
Scheduling a meeting is simply an opportunity to learn about your product category, the project timeframe, your goals and the overall vision. There is no sales pitch to endure, and we won't incessantly contact you afterwards.
What we will do is ask the right questions to uncover your market dynamics and specific needs. We will also take the time to explain the process and what you can expect.
Conducted via Zoom, Discovery Meetings typically last 30 minutes, but we give you all the time you need to feel comfortable with the process and how we will bring value to your brand.
Bread provides Growth Marketing services
specifically for CPGs.
It's a combination of the data capabilities of a Media Planning & Buying Agency, with the cultural understanding of an Influencer & Social Media Agency, with the business strategy and efficiency obsession
of a Client.
It all starts with trendspotting and cultural insights
Reach the people who matter to your business
Follow a framework that scales in your market
GROW YOUR CONVERSATION
Influence the Influencers and grow word of mouth