We help brands generate

CONSUMER DEMAND

for new product launches

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WE ARE DIGITAL EXPERTS READY TO TAKE
YOUR BRAND TO NEW HEIGHTS. YOU
HAVE BUSINESS GOALS, WE CAN TURN THEM
INTO A SUCCESSFUL MARKETING STRATEGY.

As new consumer behaviors evolve, CPG manufacturers need to reimagine new product launch marketing strategies.

There's no question that the COVID-19 pandemic has forever changed consumer demand habits and shopping behavior, transforming growth levers in response. Whether you are a startup CPG launching a new product, or an established brand reimagining your product innovation portfolio, the "new normal" requires new digital marketing and media

launch strategies.

CPGs that accommodate these changing behaviors quickly develop an unfair advantage over their competitors.

 

Everything has changed.
 
In only a few weeks, shopping behavior jumped forward a few years. As did consumers' media consumption habits and brand trust factors.

Image by Mae Mu

Just as the pandemic accelerated technologies, so did  omnichannel shopping behavior. Consumers increased brand switching while competition from CPG Startups and Private-Label Brands grew. Retailers rightfully have pressured CPG manufacturers to adapt to new hybrid omnichannel shopping behaviors spanning across Ecommerce as well as Brick & Mortar.

Budgets are limited, so how can manufacturers adapt their go-to-market strategies to this ever-evolving shopper?

 

Through smart, targeted and growth-oriented digital marketing and media strategies.

Unlike other agencies, we take the time to understand the growth dynamics of your business - from increasing market penetration to driving buying rate. We work with you to identify the specific growth levers within your category, craft a marketing strategy and supply you with the digital marketing & media expertise needed to execute.

 

Let's discover how we can work together.

Schedule a commitment-free discovery meeting

Scheduling a meeting is simply an opportunity to learn about your product category, the project timeframe, your goals and the overall vision. There is no sales pitch to endure, and we won't incessantly contact you afterwards.

What we will do is ask the right questions to uncover your market dynamics and specific needs. We will also take the time to explain the process and what you can expect.

Conducted via Zoom, Discovery Meetings typically last 30 minutes, but we give you all the time you need to feel comfortable with the process and how we will bring value to your brand.